Oh OK. It’s that time again for Canada’s favourite annual contest, Roll up the Rim, which we, at xsamplex, faithfully cover. We might just as well jump at and do some sleuthing at this year’s numbers. A grand total of 260,959,840 winning cups have been produced this year: this is about 25 million (MILLION) less than the year before. Every region is losing here, that is, except for Quebec: it’s gaining almost 4,000,000 more cups. The biggest loser this year, however, is Ontario. The Maritimes however, like 2012, 2011 and 2010, are losing out again: by over 6 million cups this year.
Prize-wise, it looks like Tim Horton’s is going back to the 4 major prizes: We have a car again (the Toyota Rav4 again, which was last sighted in the 2010 contest), pre-paid Mastercards (no electronics and/or TV this year!), the traditional gourmet set and of course, the 100 dollar Tims’ cards. The Prize/Region ratio shows an almost similar distribution as the amount of winning cups: Two regions lose out (Ontario and Atlantic provinces), not including the US. Secondly, there are a whole of less prizes to win than last year. 2012 and 2011 had 5 major prizes. In 2013, it looks like Tim Horton’s is going for a lot less.
My advice this year is like the ones before: if you win a monetary prize, please donate 80% to me. Thanks.