Hey: it’s 
the new accounting year clocking in and, guess what: Tim Hortons’ Roll Up The Rim 2007 has just started. This means another glorious year of more ‘less winning donuts’ and more ‘less winning coffees’. Go Team.
I was actually shocked when opening the regulations the first time: The break-down of winning cups per size has gone. This makes the paper easier to read, but far less interesting for the number crunching “Medium-sized” coffee drinkers among us. There’s no way telling which size cup you should buy.
The most important change is that it looks like that the regions have been tossed up too: this year, Ontario is now (definitely) the place to go if you want to win that ‘frozen-fried’ delicious donut. The Atlantic provinces region distribution shows a slight rise of winning cups. The biggest loser appears to be Alberta (and Saskatchawan): Which is basically because Manitoba has been added to this region, while number of cups distributed there, remained level.
As for the major prices/region distribution: This year, Hortons obviously targets the green-minded coffee drinkers by having a Hybrid (Camry) as the main price (last year it was the Toyota Rav4). Notably, this year’s Plasma TV’s size is substantially smaller than last year’s (40 vs 50 inch). And hey, I’m not sure if I’d prefer an iPod nano above a Broil King BBQ.
